About us

Around The City is an Indian womenswear label creating elevated everyday clothing designed to move with you — from slow mornings to late evenings, city to holiday, work to weekend.

We focus on pieces that feel effortless yet put-together. Thoughtful silhouettes, breathable fabrics, and a refined palette come together to create clothing you’ll reach for on repeat.

This is not occasion wear. This is your everyday, just done better.

Why women choose ATC

Getting dressed shouldn’t feel complicated. At Around The City, we design pieces that do the work for you — flattering fits, easy fabrics, and styles that transition seamlessly through your day.

Whether it’s a brunch, a meeting, a holiday, or simply a day you want to feel good in your skin — these are clothes that show up for you without trying too hard.

It’s wearable luxury — not loud, not trend-chasing, just consistently right.

Designed for real life

Our approach is simple — make fewer, better pieces that actually get worn.

Every design is created keeping comfort, movement, and repeat wear in mind. We don’t believe in overcomplicated fashion. We believe in clothes that feel natural, look refined, and become part of your daily wardrobe.

From breathable cottons and soft linens to fluid silhouettes that adapt to your body — everything is made to feel easy, not effortful.

Because the best outfits are the ones you don’t have to think twice about.

ARICA APPARELS LLP owns Around The City.